Why Political Direct Mail is Growing!

Limited Reach of Digital Advertising Makes Direct Mail a MUST for Political Campaigns!

Why is Direct Mail So Strong?

• Limited Reach of Digital Advertising Drives Use of Direct Mail
• Persuadable Percentage of The Electorate Is Shrinking​
• Barrier to Entry Is Low

Just a few years ago most of us in the political media business were predicting a gradual phase out of direct mail. 
The reasoning went something like this... CLICK HERE

Source: CampaignsandElections.com